A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 3, 2015 Announcing The 2016 Top Shops (PROMO & B2B)! The 2016 Top Shops listing are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource when looking for partners.…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 30, 2015 Wide Range of New Approaches Works for Oreo’s Marketer Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she…

Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 29, 2015 Reasons Why Many B2B Buyer Personas Fail A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA. Katie Martell shares where many brands go wrong.  More… SPONSORED BY: B2B…

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2015 Build Branded Digital Experiences That Users Love How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think. More… SPONSORED BY: Expand Your Reach and Grow…

Here's a hot list of do's and don'ts when it comes to influencer marketing.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.