Search Results for: loyalty

Unilever this week tapped Alcone Marketing Group to handle promotions for SlimFast, whose promotion spending is estimated at $10 million to $15 million.

Interactive marketing services company CoolSavings, Inc., has changed its name to Q Interactive, an effort to show the company offers more than just online couponing. In a recent announcement, the company said the name change signifies its growth and …

Loyalty Lab, Inc., an on-demand retail loyalty and customer management platforms provider based in San Francisco, has added a seat to its board of directors. The position will be filled by Chuck Davis, chairman of shopping search engine Shopzilla, Inc.

Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand

American Airlines’ AAdvantage turns 25 this year. It’s tough to believe there was ever a time when our every purchase wasn’t determined by how many we

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.

A Wendy’s restaurant promotion has grown legs far beyond its original purposes with customers diving into trash bins and bidding on coupons, which awards consumers with AirTran frequent-flyer credits for their beverage purchases. “We have people …

Procter & Gamble is fielding a new Pampers rewards program three years after a fulfillment glitch with a similar program. Pampers’ Gifts to Grow launched in August. Parents register online, then collect point codes from packages of diapers to redeem for …

Loyalty marketing firm Rewards Network named Christopher Locke senior VP-CFO. Locke replaced Kenneth Posner, who resigned from Chicago-based Rewards Network earlier this month. Locke had been senior VP-business planning, analysis and assurance since …

Five online marketers have re-upped with subscription service Webloyalty.com. Webloyalty.com piggybacks retail transactions to offer subscriptions to its loyalty programs to online shoppers. Webloyalty pays retailers 50 cents to $2 for each customer …