Here's our list of the most read articles of 2009

Groupe Aeroplan Inc. has finalized its agreement to purchase Carlson Marketing Worldwide for $175.3 million

The Consumerism movement, which began in the 1950s as a reaction against predatory business practices, reached its zenith in 1962, when U.S. President John F. Kennedy outlined four rights to which all consumers were entitled

A survey of marketers who buy promotional products found that the channel scored especially well as a way to reach targeted audiences with a single campaign spend and without annoying them

Most popular articles of 2009 Here's our list of the most read articles of 2009. Stay up-to-date with next year's top stories by getting the Promo Xtra e-newsletter delivered to your email inbox. Subscribe to Promo Xtra today! #1: Kraft Pushes Recipes ...

Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.

Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging

Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp

This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you

Next year, loyalty programs will undergo a double facelift