Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates-- tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31

Borders Group, Inc. has a new vice president of customer loyalty

Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program

The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film "Valentine's Day"

Full disclaimer here: Lego really doesn't need to do anything else to build brand loyalty in our house. I have two little boys, and Santa brought a lot of Legos down our chimney at Christmas. My husband grew up loving Lego, and has a flair for building ...

Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.

Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.

Borders Group, Inc. has appointed Dan Angus VP of customer loyalty.

Back to the PRO Awards Page 1. Best Multidiscipline Campaign Awarded to the campaign best utilizing more than one marketing discipline (broadcast, direct marketing, advertising, events, interactive media, public relations, etc.) Judges will be looking ...