Search Results for: loyalty

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket

M&Ms is sending Red and Yellow to the Oscars again this year. The candy brand is sponsoring a slate of Oscar-themed promotions with Loews Theaters, Blockbuster and Ralphs supermarkets….

Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.

Business-to-business Web sites generated a 2.3% conversion rate from search engine generated traffic in the last quarter of 2005, according to research released by the digital marketing services firm WebSideStory Inc., based in San Diego.

What’s in a name? Well, a name can mean a lot of headache, if it’s a child’s name and it accidentally receives an e-mail touting products for grown-ups. Especially if Unspam gets its way.

Unspam, an e-mail registry firm, has been lobbying individual states to create child-protection e-mail files, as Direct Newsline editor-at-large Ken Magill has reported in a series of articles.

Once states create these registries, Unspam would assumedly win the rights to maintain them.

Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.

As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

Loyal retail consumers are jumping ship, saying retailers are asking for too much personal information to participate in loyalty programs. The number of shoppers who said they were long-term loyal customers dropped to 77.2% this year, compared to 83.8% …