On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several

As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

Coke's Olympic packaging pays tribute to the Winter Games' most popular sports

CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf

Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.

Consumers are using more coupons on an annual basis for the first time since 1992 and coupon distribution has hit the highest level recorded since tracking began in 1988, according to Inmar

Customers like the perks and rewards of loyalty schemes, but the programs aren't necessarily meeting marketers' business needs, according to a new study from the CMO Council.

Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.

There

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald's essay contest will be headed there to enjoy four days of the events