Search Results for: influencers

A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.

Liberal MoveOn.org and conservative RightMarch.com are both political action committees. They usually find themselves pitted against each other on many issues of interest, but on the issue of Goodmail they find that they finally have…

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

“There are just three big cities in the United States that are ‘story cities’ – New York, of course, New Orleans and, best of the lot, San Francisco.” — Frank Norris. John Tepper Marlin quoted Norris’s when asked his impressions of the Crescent City. As it happens, each of these three “story cities” has suffered […]

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

Edith Roman Associates Inc. and its affiliate ePostDirect now manage a
dozen postal and e-mail lists for Haymarket Media Inc. These files
target professionals in healthcare, information technology security,
marketing and public relations.

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow…

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.