There is a change under way in the world of marketing: the rapidly growing influence of analysis, measurement, and process in what has traditionally been a field dominated by creativity, brand, and buzz. We call this the Demand Generation revolution, and among other things, it is being driven by the need to hold marketers accountable…
The objective was simple: to reposition Tweety as more of a contemporary fashion/lifestyle icon for teens and women and less of a classic licensed character. Influencing this trendy demographic would not be as easy.
Jackie Joyner-Kersee. Carl Lewis. When they broke their own records, their country watched and cheered their enormous accomplishments. If only the lives of marketers could be so fair.
Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many...
Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.
It all started when I picked up my friends Adam and Robert on our way to the local Safeway. Adam and Robert were disagreeing about what to buy for the lasagna. Not the ingredients. The brands.
No company relishes negative feedback from its customers. But in this age of growing demands and increased channels for communication, everyone’s getting it. In fact, our data show that neutral to discontented customers make up the largest segment of most every company’s customer base.
(Direct Newsline)Looking for the person who control the purchase decisions in a family? Ask if the lady of the household is home.
Toyota's Scion brand unveiled a line of sportswear at a celebrity charity golf invitational last week.
In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The...