In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an...

Thanks to Internet technology, which has decentralized information and disseminated influences so disparately across lines, a society of young, hyper-heterogeneous consumers has emerged, many with mutual interests but with highly customized and individual tastes.

You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

People may admire celebrities, but they listen to their friends. That's why word of mouth marketing (WOMM) is becoming a growing trend, said Julian Aldridge, president of Ammo Marketing.

Looking for the person who controls the purchase decisions in a family? Ask if the lady of the household is home. On average, women control or influence 80% of household purchase decisions, said Mary Brown, president of Imago Creative. That includes 92% of packaged goods buys, 57% of consumer electronics purchases, 75% of household finance…

If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet.

Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway

Search is big these days, no doubt-- big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine…

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.

For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.