Welcome to Our Special Report on Publishing Welcome to the first special report from Direct Listline. This edition is about magazine publishing, a field that increasingly has veered from general interest products to niche titles. In this special, we explore the characteristics of vertical magazines and the markets they serve. We also report on trends…
Welcome to Our Special Report on Marketing to Children Welcome to the latest in a series of special reports from Direct Listline. This edition is about marketing to children, a growing population with growing buying power. In this special, we explore how to reach kids and their parents, whose purchasing decisions they often influence significantly.…
If you (or your bosses) still don’t think it’s worth investing much effort in maintaining a robust corporate Website, think again. And if you’ve discounted word of mouth as a critical marketing medium, have another think.
The clock is ticking. E-Zine mailers have until November to comply with Sender ID, the e-mail authentication platform now being rolled into Microsoft's Hotmail system.
Food marketers are trying to stiffen up self-regulation of kids marketing in an effort to avoid government restrictions. Food companies, industry associations, advocacy groups and legislators met last week to discuss how marketing food to kids ...
White Plains, NY--Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what's ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer's Co-op and Interactive Marketing Conference here on July 14.
Reader's Digest Assocation Inc. has appointed ALC Data Management to oversee its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader's Digest magazine. The Reader's Digest Selecciones file identifies 288,000 Spanish language subscribers.
Do online shoppers ignore brand value when comparison shopping? Some do and some doing, according to Dr. Usama Fayyad, chief data officer of Yahoo
Generation Y, those folks born between 1981 and 2001, have long had a unique identity as purchase influencers for high-ticket items, such as vehicles and vacations. Now the group is coming into its own as a spending force.
Granted, it was an out-and-out sales pitch for Yahoo. But Usama Fayyad, chief data officer for the online giant, awed database professionals with the statistics he presented this week.