Running glossy ads featuring a hot celeb in upscale magazines, a la Blackglama’s “What Becomes a Legend Most?” campaign, is not enough to ensure the longevity of a luxury brand, argues Pamela Danziger of Unity Marketing.

Affiliate marketing depends on several factors to be successful. Mainly, an experienced affiliate wants to influence the visitor to click on the banner or text link they have placed to refer traffic to the merchant's site.

Cingular is trying to build participation in its loyalty program through a concert tour held exclusively at Simon Malls. Only Cingular customers and their friends are allowed to attend the Cingular Sounds Live concerts for free, which began July 29 in ...

There really is an equation to calculate both hardcore return on investment and softer brand equity. It's just a different equation for every campaign.

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several

There's a lot more to kids' marketing today than trying to keep brands relevant, hip and cool. Today's kids want two additional things from marketers:

Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,

Kippen Publishing has hired Listdata Management Services Inc. to oversee the subscription file of Spare Time Magazine. This publication targeting business opportunity seekers has more than 2.1 million subscribers.

The days when marketers used customer databases solely as resources to keep consumers’ mailboxes filled with fliers and catalogs continue to fade, according to a new Forrester Research study of 124 companies.

The Bowling Proprietors Association of America, a sort of trade association for bowling alleys, had long believed that its members’ best customers are league bowlers. But it found that casual players spent more on food and shoe rentals.