Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.

Offered here are 40,000 individuals who have spent $37.50 to purchase a home employment directory and a business opportunity guide. The source is 80% space and 20% direct mail.

Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying ...

This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says. In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item…

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald's. The first time I went to one, I was amazed at the crowd:

The Promotional Products Association International has changed its membership categories to no longer permit international suppliers to exhibit at its trade shows unless they have a physical presence in the U.S., Canada or Mexico, among other changes ...

Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms. A survey by EmailLabs and Lucid Marketing found that 57% of moms check their e-mail two or more times a day. Only 20% check it once a day, and ...

Despite all the hubbub about blogging, retailers and other merchants are notably absent from the blogosphere. By lagging behind on this new trend, they're missing a key opportunity to actively participate in the global online conversation that's now happening without them.

2005 Rank Agency/Primary Services 2004 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 Alcone Marketing Goup Irvine, CA Matthew Alcone 949-770-4400