The 2.0 version of Denny's Super Bowl breakfast giveaway handed out about the same number of free breakfasts as last year

IWCO Direct, a direct marketing solutions provider, has inked an agreement to acquire Transcontinental Direct's US operations.

The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena

Most marketers view loyalty programs as an "essential" piece of the marketing pie

Loyalty does have its perks. Regal Entertainment Group is running a sweepstakes for its loyalty members offering a chance to win a trip to the Oscars

The impending implosion of Baby Boomer spending threatens to send the U.S. economy into a Japanese-style "Lost Decade" marked by low GDP growth and high unemployment

Now that the big game is over (congrats Saints), I have to inquire as to whether or not the all powerful game day ads convinced you to act? Did you: * Switch soda pop loyalties because Coke advertised and Pepsi did not? ...

Karen Cambray has been named CFO of Mall Networks.

Denny's will reprise one of last year's most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday's Super Bowl

Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company.