Search Results for: loyalty

In a truly integrated marketing plan, every ingredient plays a vital role. The fact that you can’t directly attribute a sale to every e-mail message doesn’t mean the e-mails aren’t working.

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Differentiated service levels are the hallmark of every customer loyalty program under the sun. Reward loyal customers by showering them with perks and prizes. Penalize disloyal customers by withholding special privileges. Simple. Right?

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

U.K. grocer Tesco is coming to the U.S. next year with a chain of convenience stores on the West Coast.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

For the first time, Best Western International is rolling out its popular travel card in retail stores.

Brown & Cole grocery stores has ceased its rewards card program amid consumer feedback that customers no longer want to carry so many loyalty cards.

American Express Incentive Services has named David Terry as general manager of the new consumer promotions group.

MCDONALD’S USA: is out with new premiums based on the popular…DELTA AIRLINES: has launched a new corporate loyalty program, Skybonus, for…FTD.COM: has signed a multi-year contract with WebLoyalty that…