Search Results for: content marketing

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.

One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”