This infographic identifies 9 characteristics that make up a great team. It offers plenty of suggestions, ideas and tips to create your own winning team.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 5, 2016 Nest Thermostats Turns Old Loyalty Mechanics New Again Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level. More…   SPONSORED BY: 6…

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here's why and how you should make it happen.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 8, 2016 Clients Don’t Trust Agencies When it Comes to Social The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients. More…   SPONSORED BY: Out of…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 30, 2015 Chief Direct Marketer 1-6-15 More… SPONSORED BY: 6 Steps for Linking Campaign Performance & Revenue: Your 2016 Blueprint Free Webinar On Demand Register now for a 6-step blueprint for developing a high-performance marketing plan and how to tie that performance to higher ROI and…

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 12, 2016 Why Second Party Data is About to Have its Moment Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream. Learn why now is the time to…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 7, 2016 Taking Account Based Marketing to the Next Level It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics. Read how data can fuel…

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.