Search Results for: loyalty
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Agencies
Daniel Powell Named President of Newgen Results
Daniel Powell has been tapped to serve as president of Newgen Results Corp., a customer loyalty and business-to-business channel management services provider.
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Agencies
WWE Backs WrestleMania 22 with ‘Big-Time’ Marketing Blitz
World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.
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Live from the PMA: Podcasting Dos and Don’ts
The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.
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Agencies
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
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Agencies
Borders Rewards Customers Via Loyalty Program
Borders, Inc. has launched a new loyalty program that rewards frequent customers with special discounts on in-store purchases.
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Agencies
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.
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Agencies
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…
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Agencies
Live from New Orleans: Selling Cookbooks With The Personal Touch
The Kitchen Witch bookstore, a French Quarter shop that sells new, used and rare cookbooks, doesn
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Real Girls
Dove received lots of accolades for its atypical Super Bowl spot last month. The ad drove home the message in 46 million homes that self-esteem is a real
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Cell Phones to Double as Credit Cards
A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone which has been loaded with the shopper’s credit or debit card information