A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force

Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn

When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One

Every marketer's goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

You wouldn't have to have read our piece last week on CPA Networks to know that they not only play a vital role in the performance marketing ecosystem, but that they...

Grocery retailer A&P plans to partner with the digital incentive platform provider Zavers to offer coupons that users can receive via SMS on their mobile phones

Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

The competition for consumers' attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.