Marketers need to know what social media say about their company, says the manager of business intelligence and interactive marketing for DaimlerChrysler, because blogs, forums, and chat rooms are where enthusiasts go to share their true feelings about brands.
Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis
Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.
McDonald's has been a trendsetter in the fast-food world, but it's behind the times when it comes to blogging. While numerous companies have embraced blogs as a way to draw customer response to their Websites, McDonald’s executives shied away from the medium.
Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such…
The latest version of Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money — and ultimately a desire to offer passengers more pertinent communications.
Jems Communications has named DM2 to manage the subscription lists of FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155 subscribers) and its flagship publication JEMS--the Journal of Emergency Medical Services (28,448 subscribers). MKTG Services was the prior list manager.
New Catalogs Promote PictureFrames.com Professional frame supplier Graphik Dimensions Ltd. plays up its PictureFrames.com domain name on two fall catalog covers, putting the Web address in a font large enough to be considered the catalog's title by ...
Once again, research shows that what consumers want and what they say they want are two different things. According to research conducted by Maritz Loyalty Marketing, consumers chose gift certificates over cash, merchandise, and travel rewards when trading in loyalty points built up on their bank-issued credit cards last year. But when signing up for…
OK, it's time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,