Eleven months ago at Ad:Tech New York 2004, everyone had smiles on their faces. The crop of acquisitions harvested this year had yet to fully ripen, but the relief from having weathered three and a half years of bad weather was more than evident. As we approach...
Mobile phone companies face high rates of customer turnover and negligible brand loyalty. Two of the reasons—lack of an emotional connection with customers and promising more than they can deliver—aren’t unique to the wireless carriers. In fact, any marketer of goods that consumers consider to be commodities could fall victim to the same woes.
Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three dairy industry files. The largest Farm Market ID is a database that identifies more than 1.3 million dairy farm owners and operators.
Type the phrase “Dell hell” on Google and the world’s most popular search engine returns more than 2.4 million results. Type “Dell sucks” and almost 1.3 million results come back. Dude, Dell has a problem.
Chilcutt Direct Marketing has been selected as list manager for Schnee's Inc., a catalog and online marketer of boots and shoes. There are 5,617 buyers from this year available, in addition to 9,239 buyers and 6,663 inquirers from 2004.
Worldwide retail sales of licensed products rose by 1.5% to $175.3 billion in 2004. The figures, to be released this month by License!, are based on staff research and include art and publishing, brands and trademarks, licensed characters, ...
Tween and tween spending power is projected to hit $243 billion in 2007. But that's nothing compared to the baby boomer generation. The spending power by baby-boomers is expected to grow 3.2% over the next five years, hitting $2.6 trillion in 2007. To ...
While campaign metrics have been the marketers' mantra in the last few years, and ROI proofs are increasingly important components during and after work
A sale sign dangling from the window of an apparel store will drive passersby to pop in and buy a blouse five times more often than a traditional TV spot
Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from