Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro's Mark Blecher.

The marketing community needs a new set of branding rules, says Simon Williams, chairman of New York-based branding consultancy Sterling Group. And he’s more than happy to supply them.

Experian lifestyle and demographic data enhancements have been overlaid on the Chef''s Catalog list. A total of 801,787 names are offered.

The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were...

You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites...

What’s the best way to get your point across? Definition 6, a marketing services firm, thinks it’s through its e-mail newsletter called definingINSIGHTS.

The Power of the Purse (© 2006, Prentice Hall) takes a behind-the-scenes look at how today's smartest marketers are discovering the immense power of women consumers and using it to achieve breakthrough campaign results. CHIEF MARKETER web editor Tim Parry discussed the book, as well as some of today’s marketing trends and myths, with author…

U.S. Internet service providers and e-mail service providers are doing a better job of getting opt-in e-mail to the inbox than they were three months ago—with two notable exceptions.

Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market - more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the...

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,