If you think coupons are only for the financially strapped to spend on tuna and toothpaste, think again. A new survey commissioned by online discount site Coupons.com and conducted by Harris Interactive

With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted

Looking for an agency? This year's list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order

Matt Alcone caught the promotional marketing bug in high school, helping a sporting goods company run promotions to teach kids how to ski on artificial

Looking for an agency? The 2010 list of the U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order of U.S. net revenue. Promo's Agency of the Year, Alcone Marketing Group, ranked No. 23 with 2009 estimated ...

Ice, Custard, Happiness is the slogan for Rita's Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,

Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That's how

NO ONE CAN ARGUE that today more than ever before, interactive campaigns play a vital role in motivating consumer response and creating strong, exciting

More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of