Search Results for: loyalty

Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card

ConAgra Foods is readying a slate of summer promotions that will spur sampling and brand loyalty for a handful of key brands using a range of sports and entertainment sponsorships.

Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

S&H Solutions, the retail loyalty systems provider, has selected Fair Isaac Corp. to furnish marketing analytic technology for its services.

E-Diets.com Inc. has selected MetaResponse Group to manage the
E-Diets.com Paid Membership postal master file. More than 1 million
names are available.

I went to the Optometrist for an eye exam and to get a new prescription for contact lenses (exciting start to an article, I know). I decided to get a six month supply from my doctor, and get a six month supply from the Internet…

The Hershey Co. has launched its first-ever continuity program, turning candy wrappers into currency for eBay.

To celebrate the 25th anniversary of American Airlines’ loyalty program, a host of airlines travelers got a surprise yesterday: 25,000 AAdvantage miles.

Barnes & Noble is giving consumers additional ways to earn loyalty points under a new company-branded MasterCard offered through Barclays US.