The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.

With today's scams, phishing, bogus product sites, misinformation and misleading product reviews, how can loyalty marketers develop a long-term, personalized relationship with consumers and still offer them the privacy and security

Sunoco is in its sixth year running a loyalty promotion during the summer that gives one grand-prize winner 5,000 gallons of gas, that’s enough to last the average driver eight years

The New York Times recently noted one of the most positive developments for loyalty marketers since platinum stopped being merely a precious metal and became an aspirational adjective. In

Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.

Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone - and this was before the official unveiling of iPhone 4.

Debt lead generation is threatened by potential changes that will cause a drastic overhaul of the industry. This week we take a look at the threats to debt lead gen by placing proposals into context and...

Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations

Hardee's has launched the My Coke Rewards loyalty rewards program at its restaurants. Customers who participate will join the more than 14 million members in the program

Regional Carl's Jr. stores in Oklahoma have engaged a mobile marketing provider to offer its customers coupons from their cell phones