Search Results for: influencer marketing

A marketing strategy that focuses on customer needs rather than product attributes has become the dominate method of selling marketing services, according to a new study released by the consulting firm Winterberry Group, based in New York.

The international association of Hewlett-Packard computing
professionals, Interex has appointed Worldata to manage the HP World
Publications Database. More than 80,000 records are available.

Reebok had its first foray into video-on-demand interactive advertising this week, offering TV viewers in Philadelphia bonus footage from interviews with basketball legend Allen Iverson and hip-hop stars Jay-Z and 50 Cent, who appear in its new …

Mailing list availabilities

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

Cause marketing rarely gets better than this: The History Channel’s Save Our History campaign raised the bar on the ideal intersection of a brand with

“I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.

Think about this. Last month, you spent $2,000 on advertising to send 5,600 visitors to your website and it generated 26 sales. Did last month’s activity move you closer to your goals? You don’t know, right? Well you need to know.

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.

To promote the increased use of safety belts and reduce the number of auto-related teen deaths, Volkswagen of America, Inc. and Scholastic Marketing Partners are expanding their joint educational program. Volkswagen is telling teens to buckle up …