I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

Edith Roman Associates Inc. and its affiliate ePostDirect now manage a dozen postal and e-mail lists for Haymarket Media Inc. These files target professionals in healthcare, information technology security, marketing and public relations.

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.

The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content.

According to Pepper Miller and Herb Kemp, the authors of "What's Black About It?", "Civil rights activists and educators are becoming increasingly uncomfortable with the commercial exploitation of the month, originally intended to honor the history of black achievement in America. African-Americans are becoming more aware of the ulterior motives of some of the promotions…

Walter Karl Inc. has been chosen to manage the Tristar Product Buyers master file, which identifies 900,000 customers from the last 12 months. Those listed spent between $15 and $100 in response to TV infomercials.