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For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 18, 2016 Don’t Forget the Basics in Email Marketing Sure, everyone loves social media. But you can't beat email when it comes to B2B marketing ROI. Here’s several important facts marketers need to know to make the…

Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 How to Extend the Lifecycle of Content: 5 Tips Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content. More……

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 12, 2016 3 Reasons Why YOU Should Enter the 2016 PRO Awards The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here…