Search Results for: loyalty

Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

Video-game players are migrating from traditional forms of entertainment, including TV and movie theaters, to the small screen, a new survey has found. Gamers are leaving the theaters in favor of watching DVDs on their home theaters and listening to tunes on their MP3 players.

Just three years ago, online sales reached $100 billion. And this year, that number is expected to soar past $200 billion, according to a new study.

Online sales, which hit the $100 billion mark just three years ago, will pass $200 billion, according to a study from Shop.org and Forrester Research. In fact, total sales (including travel) are seen as reaching $211.4 billion. Sales excluding travel will hit $138 billion.

Direct marketing veteran Ray Butkus has been appointed as president and chief executive officer at Automated Resources Group LLC, a database marketing, subscription fulfillment and loyalty marketing services firm.

News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million to individuals who served as lead plaintiffs in class-action lawsuits, despite a New York law that prohibits attorneys from promising anything of value to induce a person to bring a lawsuit. Milberg Weiss itself realized hundreds of millions of dollars in fees, according to court documents….

One will rarely lose friends by picking on a law firm in trouble, but here I must tread carefully. You see, dear readers, my hands are not entirely clean in this matter: During the past two decades I have served as a lead plaintiff in a number of direct marketing-related actions launched by Milberg Weiss. The details of three such suits follow.

Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.

Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site.

Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card

ConAgra Foods is readying a slate of summer promotions that will spur sampling and brand loyalty for a handful of key brands using a range of sports and entertainment sponsorships.