Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

MANY MAILERS NO DOUBT thought they'd be telling their great-grandchildren to quit griping that postal reform still hadn't gone through. I was there when

There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

“There are just three big cities in the United States that are ‘story cities’ – New York, of course, New Orleans and, best of the lot, San Francisco.” — Frank Norris. John Tepper Marlin quoted Norris’s when asked his impressions of the Crescent City. As it happens, each of these three “story cities” has suffered…

Fred Reichheld stunned marketers in 1996 when he argued in The Loyalty Effect that a 5% improvement in retention can boost profits by up to 100%. Now he is about to shock them again.

The college market has always been a tricky topic for marketers at cable and broadcast television networks across the nation. Nielsen Media Research will soon begin measuring viewership in college dorms, and the findings will undoubtedly spur many all-nighters in the marketing departments of broadcast and cable networks everywhere.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

Edith Roman Associates Inc. and its affiliate ePostDirect now manage a dozen postal and e-mail lists for Haymarket Media Inc. These files target professionals in healthcare, information technology security, marketing and public relations.

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.