High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would...

(Multichannel Merchant) Ask anyone at women's apparel cataloger/retailer Appleseed's to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community

To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

Hitwise recently released their "Top US Search Lists of 2006." This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.

According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most…

San Francisco-based Weekend Sherpa is using a weekly e-newsletter and companion Web site to target folks who want to get away from their computers and into the great outdoors.

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.