Search Results for: influencers
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Agencies
Al Gore Launches Worldwide Ad Contest
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.
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You’re Ready to Exhibit—Now What?
You’ve done your homework about which shows you’ll invest you time, money and staff resources. Now it’s time to plan your show activities. While all organizations are different and goals vary, here are some general rules.
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Agencies
Kodak Takes Its Wares on the Road
Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.
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Digital
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.
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Social Sites Don’t Have Much Impact on E-Retail Sales: JuptierResearch
Despite the popular of social networking sites and other online communities, they have little effect on influencing online retail sales, a new report has found.
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A Chief Marketers’ Guide for More Successful Tradeshows
According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.
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New Jersey Headache
A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid
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Agencies
Great Product, Great Site. Who Knew?
So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.
You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.
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Stoking the Fire
A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food
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Spotlight On: Anna Papadopoulos From Euro RSCG 4D
Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.