Search Results for: influencers

Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.

You’ve done your homework about which shows you’ll invest you time, money and staff resources. Now it’s time to plan your show activities. While all organizations are different and goals vary, here are some general rules.

Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.

Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.

Despite the popular of social networking sites and other online communities, they have little effect on influencing online retail sales, a new report has found.

According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.

A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid

So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.

You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

Based in New York, Anna Papadopoulos is the interactive media director for Euro RSCG 4D, which handles media for such clients as Volvo Cars of North America, New Balance, OppenheimerFunds, and others.