Star Struck
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,
A colleague had a great description of brand: The brand is the solution.
Social media like blogs and peer reviews are gaining influence, and marketers avoiding these newly emerging channels risk losing business, according to Forrester's Shar VanBoskirk.
As online marketing embraces—willingly or unwillingly—the collaborative nature of Web 2.0, data analysis is evolving to encompass key performance indicators (KPIs).
The Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record
In August, Hasbro will launch a version of the board game Life that uses a faux Visa card instead of faux money as currency, reports MediaPost’s Marketing Daily.
How much does it cost to acquire a new customer? Whether $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one
Advertising during the Super Bowl is a must for marketers of motor vehicles, soft drinks, and motion pictures. But for mailing list providers, not so much
A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial
JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don't work the executive directors