Search Results for: loyalty
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Agencies
Travelocity Debuts VIP Program
Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.
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Agencies
Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards
Eager to avoid the cost of “middleman” sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel’s Web booking program first.
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P&I Postscripts
GAS STATION TV: has introduced a service that combines its…MALL NETWORKS: has hired Kristyn Golier as…
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Agencies
Sampling Reigns as Key Method to Drive In-Store ROI
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.
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Agencies
Harrods Taps SmartFocus for Loyalty Program
Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.
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Live from PROMO Live: Special K Takes Top PRO Award
With an integrated campaign that helped consumers become their best—by becoming less—work by Brigandi and Associates for client Kellogg’s is the recipient of the 2006 PRO Award for the Top Campaign of the Year.
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Agencies
Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.
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Agencies
Customer Capacity: Understanding the Upside
Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.
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Nestlé Waters Rolls Out School Loyalty Program
Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand.
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Agencies
ESPN Taps Sports Fans with First Rewards Card
ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.
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