Search Results for: loyalty

Travelocity becomes the first major online travel agency to launch a loyalty program to give its most dedicated customers priority service, exclusive discounts and additional perks, the online travel company said yesterday. The VIP program adds an extra layer pampering to it existing customer loyalty program launched last November.

Eager to avoid the cost of “middleman” sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel’s Web booking program first.

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Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

With an integrated campaign that helped consumers become their best—by becoming less—work by Brigandi and Associates for client Kellogg’s is the recipient of the 2006 PRO Award for the Top Campaign of the Year.

In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.

Nestlé Waters North America is rolling out a new loyalty program that rewards schools nationwide with sports equipment and field trips in exchange for labels from its Pure Life brand.

ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.