Search Results for: loyalty

Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.

Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.

Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors

TV screens may soon be at a McDonald’s near you. A Chicago-based McDonald’s is testing a new in-store marketing tool designed to build customer loyalty

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

Thierry Anglade named managing director of 141 Worldwide, New York office. Anglade rejoins 141 after spending two years as Vice President, Director of Client Services at Colangelo. Prior to working at Colangelo, Anglade managed 141 offices around the world, including operations in Malaysia, Indonesia and Vietnam.

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.