Search Results for: influencers

Given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” – and will pay more for them, according to a new study.

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

Two numbers from a profit and loss statement would suggest that marketing budgets are too small. The first, gross profit, measures the profit on product revenue after related outlays. The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated by every marketing dollar.

Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months.

Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established

When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.

Last month when we attended the Inman Real Estate Connect Show, a show packed with hundreds of real estate agents listening to leaders in the field and economists delivering the unfortunate truth that yes the housing…

He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

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