Advertisers can gain access to audiences through a variety of tried-and-true economic models, including cost-per-thousand impressions, pay-per-view, subscription, sponsorship or underwriting, and revenue sharing. But increasingly, there are expanded opportunities to distribute and monetize content that will provide additional revenue streams. Click here for more.

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Webinars are the second-most popular lead generation offer in business-to-business technology marketing this year. That's terrific. But what isn't so terrific is the fact marketers aren't doing that great a job promoting them. What are the dos and don'ts? Click here for some words of wisdom from Anne Holland.

Retailers need to transform their loyalty programs, a new survey has found.

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

There's a reason nine out of 10 kids know who Ronald McDonald is, and why they'd even eat carrots (yuck!) from a McDonald's wrapper. But is McBrainwashing a bad thing for future generations, or something more marketers need to do with their brands?

In his session at the ETail conference titled "Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online," Johnson discussed the strength of social group formation thanks to the collective power of the Internet world.

Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.