The marketing and creative tactics we were using five years ago won't work with today's shifting demographics and preferences.

A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.

Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.

Datran Media, who recently launched EO.com, the first exchange online for cost-per-acquisition media, announced that Microsoft has selected its StormPost solution to deliver email newsletters and marketing communications worldwide.

B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers...

Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.

What works for package goods won’t necessarily help business-to-business marketers sell. As any B-to-B marketer knows, the two fractions have challenges and goals. Click here for five examples of unique B-to-B buyer mindsets and selling obstacles.

Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.

MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content.

MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.