Advertisers are trusted less than anybody besides telemarketers, so it is imperative that they find others to spread the good news about their products and services for them. This is where word-of-mouth kicks in. According to...

Taco Bell has launched an effort to build relationships with emerging rock bands to help promote its late night offerings

Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you're going to be caught

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

The first time I attended a conference as a reporter covering the direct marketing industry, I was amazed at the amount of loot to be had.

Last week, Microsoft added Ask Sponsored Listings to its adManager Beta search advertising service, which is part of its Microsoft Office Live platform. This week the two companies linked arms again, but this time concerning...

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.

Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.