Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 23, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, consider these five key steps from B2B LeadsCon…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2016 McDonald’s Puts Activity Trackers in Happy Meals McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items. More…   SPONSORED BY: Sweeps Win Big in Digital Five…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 18, 2016 Five Ways to Improve Your B2B Digital Marketing Data Strategy Crossing the threshold to progressive B2B digital marketing is a process. To help you get there, here's five important reminders to keep on your whiteboard.…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 16, 2016 A Framework, based on Pokémon Go, to Catch 'em All Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO or not. More……

James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.

Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 12, 2016 The Secret to B2B Lead Gen: Cut Through the Clutter Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 10, 2016 Creating Mobile Apps That Meet Customer Expectations Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale. Here's how you can optimize your mobile experience. More… SPONSORED BY: Expand Your Reach and…

User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.