Search Results for: influencer marketing

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

An interesting bit of news made the rounds the past two days, that of the four-year old Google Answers shutting down. In theory, it made for a nice compliment to the company’s core product – a purely technology based…

Some 850,000 names are offered on the Shall We Dance database. It
features people who typically watch dancing competitions and purchase
music.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares

Last month, we wrote about marketers’ fast-growing interest in social-networking sites as platforms for promotions. Momentum is building even as brands

(Multichannel Merchant) Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.

Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.

When it comes to analytics, is there such a thing as too much information? Very much so, and here’s a nifty trick to find out if you’re going too far: “If you can’t remember all your metrics, you are probably measuring too many,” says Bruce Detweiler Breckbill, vice president of direct sales for Lehman’s, a Kidron, OH-based marketer that sells a variety of household products that don’t rely on electricity.

Last issue’s article, “Is Marketing ROI Dead?”, discusses how companies need to begin shifting their ROI viewpoint from campaign and product silos to a more holistic marketing performance management strategy. It advises on two key steps to begin this evolution. This article will elaborate on the first of those steps – how to determine the right marketing metrics to measure.