Claritin Snags NASCAR Star Sponsorship
He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.
He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.
One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.
An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies
Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be
Carol Kruse's world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years
Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.
Social media exploded in 2007, but where is it heading in 2008? Click here for 10 major social media developments the folks at Avenue A | Razorfish expect to see this year.
Social media is doing wonders for businesses like consumer packaged goods. Can other areas like the pharmaceutical industry find the same success? Click here to find out what consumers attitudes are towards healthcare-related products in online media.