Search Results for: influencers

The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard

J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst’s Take follow.

Tax brands are going after young filers with integrated campaigns

Intrigue, don’t interrupt, is the new approach to getting people to try your brand

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…

E-mail and social media marketing boosts customer loyalty and has a positive influence on purchasing decisions even when consumers are trying to reduce their spending, according to two newly released studies.

OgilvyAction has named Gareth Ellen director of the North American digital activation team, effective immediately.

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products