Smoothie King, a franchisor of stores selling hand-blended fruit drinks, has launched its second Smoothie King on the Go mobile tour, bringing a fully-equipped smoothie kitchen to live events around the country for the next six months.
Social networking sites tend to attract specific communities of visitors whose demographic and psychographic characteristics closely match those of specific audiences. As a result, such sites provide marketers with the opportunity to engage with highly targeted communities of users. Marketers can participate on these sites in numerous ways, including placing a search, display or contextual…
Its no surprise that public relations gurus were among the first to embrace social media. Learn what worked and why, and how marketers can make online networking work for them.
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established
Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, newsletters, microsites, etc.) are evaluated based on the amount of time a prospect or customer spends with the information, either in print or online.
The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more.
A critical part of managing a brand's reputation is monitoring for negative publicity online. To find out what you should do to keep your brand's name clean, click here.
When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.
Last month when we attended the Inman Real Estate Connect Show, a show packed with hundreds of real estate agents listening to leaders in the field and economists delivering the unfortunate truth that yes the housing...
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe.