Search Results for: influencers

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.

Safety tests and market share are nice, but everybody loves a good race.

A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts

Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.

The public outcry over AIG bonuses could be a tipping point in the current economic story. Executive bonuses have been a silent problem inside numerous corporations for years. Shareholders have sought input, but their voices have generally gone unheard

J. Crew Group Inc. has eliminated 95 positions and is trimming catalog circulation. Coverage and The Analyst’s Take follow.

Tax brands are going after young filers with integrated campaigns

Intrigue, don’t interrupt, is the new approach to getting people to try your brand

Marketers must be able to idenfity advocates and measure impact, or word of mouth won’t work. Here’s how to bring hard, quantifiable data to program evaluations.

A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…