The DMA List & Database Council has named Linda Huntoon the 2008 List Leader of the Year. Huntoon, currently executive VP of brokerage at Direct Media, Inc., has also held positions at Walter Karl Inc. and SpeciaLISTS, now Specialists Marketing Services, Inc.
Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers' opinions of their efforts. Click here to learn what Dave Friedman says are the six 'C's of social influence marketing
Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.
More than a century removed from its origins as a freight hauler, American Express is a major mover in cyberspace to enhance its profile with customers
Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week
The old adage is true—if you don't know where you're going, how will you ever get there? Good campaigns focus on developing strong, creative and powerful messages that generate expected, desired and measurable calls to action. This week, Reid Carr discuses why the success or failure of a campaign stands on a clearly defined set…
Given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” – and will pay more for them, according to a new study.
Wal-Mart is the biggest retailer in the world, but it hasn't always been considered a paragon of online innovation. Read why Jeff Zabin feels that its June 2007 Web redesign has helped it achieve social media integration.
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're
Two numbers from a profit and loss statement would suggest that marketing budgets are too small. The first, gross profit, measures the profit on product revenue after related outlays. The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated…