Search Results for: influencers
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Agencies
The Costs of Lost Employee Productivity
In today’s economic environment, employers are struggling to find every advantage possible in order to thrive, grow or simply to stay in business
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The 2009 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agencies
Analytics Help San Jose Mercury News Pull in the Right Readers
Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers
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Agency of the Year
Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and
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Agencies
AMP Energy Chases the Competition with a Major Sampling Campaign
PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign
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Why Are We Here?
So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a…
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Generating Qualified Leads
The following is an excerpt from Chapter 1 of the new book No “Time Marketing: Small business-sized Steps in 30 minutes or less,” by Alyssa Dver
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Agencies
Live from ANA: Approach to Innovation Sets MillerCoors Apart
MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart
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Less than One-third of Consumers Spending: Survey
Concerns over jobs and the economy continue to influence consumer spending
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Balance of Power
If enough examples don’t exist already, no shortage of others exist to highlight just what a unique industry in which we work. And, it was a visit to a fast food restaurant that really brought this home. On many levels…