Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president.
McKinney has wide experience in a number of experiential platforms, including entertainment, multicultural and influencer programming. Most recently, he worked at Relay Worldwide as senior director where he built and led the agency’s creative group. During his tenure at Relay he also managed two of the company’s largest clients, Allied Domecq and Beam Global Spirits & Wine.
In a related development, the agency also hired Emily Gifford as talent director to lead recruiting for Situ8. Erick Hernandez, also a former Relay employee, has joined the agency as an account executive. He has worked with blue chip clients, including AT&T, Coca-Cola and Dewalt, and brings expertise in sports and entertainment.
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