2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.
2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version
If you
Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com
Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:
Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.
You're connected socially online with your college friends, your cousins, your coworkers, maybe even your hairstylist. But are you ready to friend your health insurance provider? Chances are pretty good that they'll want to be your friend very soon. ...
According to the "2012 Marketing Trends Survey" from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.
Gamification is the process of making the expected fun – or at least a little more interesting. Here's how you can get started incorporating gamifcation into your marketing and loyalty campaigns
Loyalty efforts traditionally provide rich amounts of data on a member’s transactions. Transaction data, however, only reveals what a loyalty program member is currently buying. Transaction data rarely provides insight on what else the member could be buying, the reasons behind the purchase or what differentiates this customer from others.