Search Results for: loyalty

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.

Rebates should be treated more like fan mail.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA.

March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being

Chase Card Services is expanding its relationship with Six Flags to include in-park promotions and loyalty benefits for attendees.

Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Research firm Harris Interactive has hired three senior consultants for its loyalty division.

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.