Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.
Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.
At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago
three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P
The Top 10 holiday specials shoppers are taking advantage of.
View the 2011 IMA Awards winners here
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as "tax advice" and "tax info" were off the charts, but we could never justify buying ads on this traffic because it was considered ...
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about…