In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.
Past poll results from Chief Marketer
Corporate branding is not only the embedded notion that comprises the company's purpose, mission and values. And perhaps more importantly, it is how leaders use communications to breathe life into every contact with their employees and their consumers. Click here to read why the management team needs the vision and enthusiasm of the CEO in…
I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of
CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year
Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty
The marketing and creative tactics we were using five years ago won't work with today's shifting demographics and preferences.
A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm.
Datran Media, who recently launched EO.com, the first exchange online for cost-per-acquisition media, announced that Microsoft has selected its StormPost solution to deliver email newsletters and marketing communications worldwide.