Search Results for: influencer marketing

Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.

Advertisers are trusted less than anybody besides telemarketers, so it is imperative that they find others to spread the good news about their products and services for them. This is where word-of-mouth kicks in. According to…

Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.