Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…