Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.

To capitalize on the shopping-mania about to descend, make sure your email marketing campaigns are designed so that potential customers can’t resist opening them.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 Why Clean Marketing Data is Not Just for CIOs Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More… SPONSORED BY: Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco Contact…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2016 CMO’s Have a Role in Transparency Too Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the agency transparency plate and take responsibility too. More…   SPONSORED BY: Charting the…