Search Results for: influencers

Nautilus Inc. generated $189.3 million in sales during 2009, a one-third drop from the $283.7 million it recorded in 2008.

Couldn’t something that costs nothing have negative value? Could something free actually cost money? Given this audience, that last question should have had an asterisk. Performance…

Part of me wants to believe in a quasi-Utopian view of spending money, the rational view, that people spend money wisely, on things they need, some on things they want, not spending it on things they…

Euro RSCG Worldwide PR, North America, has appointed Matt Donovan chief strategic officer and Karina Meckel director of strategic planning.

The use of coupons increased in 2009, thanks partly to the surge of digital coupons, according to Coupons.com.

At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated

In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games

Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.

Among all of the 2009 lists out there, Experian Hitwise released their version of the top 10 most-searched terms of the year and the results were far from surprising.

Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.