Euro RSCG Worldwide PR, North America, has appointed Matt Donovan chief strategic officer and Karina Meckel director of strategic planning. Donovan will report directly to Marian Salzman, president of Euro RSCG Worldwide PR, and Meckel will report to both Donovan and Salzman.
Donovan, worked in strategy for Euro RSCG for eight years in local, regional and global roles in Australia, in the U.S. and across the Asia-Pacific region. When Donovan was part of the Euro RSCG ad agency in New York, he delivered integrated communications for sanofi-aventis, a current client of Euro RSCG Worldwide.
Meckel joined Euro as a junior planner in 2004, then rose to lead planner on the Nestle Frozen Foods business and planner on the Charles Schwab business. In addition to her strategic planning duties, Meckel will also act as the media spokesperson for Euro RSCG Worldwide PR alongside Salzman.
As part of their new roles, Donovan and Meckel will lead The Sisterhood, an initiative being launched at Euro RSCG this spring. The program will focus on how teenage girls use social media to communicate and influence one another.
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