Search Results for: influencer marketing

In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years

Yahoo! and anti-spam firm Cloudmark have signed on to begin using Return Path’s Sender Score Certification whitelisting program as one of the gauges they use to determine if incoming e-mail is spam.

We’d joke and say that you’d have to be Osama bin Laden to not know of the housing crisis stemming from a complete meltdown in our credit system, but then again, bin Laden probably knows more about it than we…

Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

The power of predictive modeling can turn data into insight—and build customer lift and retention. Click here for Colleen Ryan’s tips on how to get started.

The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue, according to founder and CEO John Lemp.

Wal-Mart Canada saw good results when it launched an in-store TV network last summer in 60 stores.

San Francisco-based Ecast claims to provide digital music and other content to more than 10,000 bars and nightclubs around the U.S.

Advertising inserts have surpassed television to become the most influential media for consumers, based on research findings released by the marketing services firm Vertis Communications.