When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now...

What we really need now is a global activation agency. That's what the CMO of a major financial services company said to me a few months back. Then, just

The DMA List & Database Council has named Linda Huntoon the 2008 List Leader of the Year. Huntoon, currently executive VP of brokerage at Direct Media, Inc., has also held positions at Walter Karl Inc. and SpeciaLISTS, now Specialists Marketing Services, Inc.

Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers' opinions of their efforts. Click here to learn what Dave Friedman says are the six 'C's of social influence marketing

Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.

More than a century removed from its origins as a freight hauler, American Express is a major mover in cyberspace to enhance its profile with customers

Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week