Search Results for: influencer marketing

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

What we really need now is a global activation agency. That’s what the CMO of a major financial services company said to me a few months back. Then, just

The DMA List & Database Council has named Linda Huntoon the 2008 List Leader of the Year. Huntoon, currently executive VP of brokerage at Direct Media, Inc., has also held positions at Walter Karl Inc. and SpeciaLISTS, now Specialists Marketing Services, Inc.

Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc.

More than a century removed from its origins as a freight hauler, American Express is a major mover in cyberspace to enhance its profile with customers

Shouting is out and conversing is in, leading consumer brand marketing executives agreed during a panel discussion at ad:tech San Francisco 2008 this week

Given the choice between two similar products, 83% of consumers will chose those that are “environmentally friendly” – and will pay more for them, according to a new study.

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

Two numbers from a profit and loss statement would suggest that marketing budgets are too small. The first, gross profit, measures the profit on product revenue after related outlays. The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated by every marketing dollar.