The old Theory Y concept of management opines that consumers are inherently motivated and ambitious and just need to be encouraged in the right way. Today, some brands are following that school of thought. Click here for more.
A critical part of managing a brand's reputation is monitoring for negative publicity online. To find out what you should do to keep your brand's name clean, click here.
Last month when we attended the Inman Real Estate Connect Show, a show packed with hundreds of real estate agents listening to leaders in the field and economists delivering the unfortunate truth that yes the housing...
When it comes to loyalty marketing plans, are you looking at what your rivals are doing, or beyond? Find out what's working around the globe.
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.
One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.
An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies
Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be
Carol Kruse's world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years