Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 16, 2016 Customer Data and Journey Still Trouble for CMOs: CMO Council Research This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets. More……
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 15, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency. More……
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 14, 2016 4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings) Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding. More… SPONSORED BY: Connecting marketers + agencies to…
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 13, 2016 How Leading CMOs are Planning Marketing Budgets for 2017 The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.…
Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 09, 2016 Peer Productivity Hacks to Take You Away! Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well. More… SPONSORED BY: Optimizing Marketing Data Having…
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.