Search Results for: content marketing
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Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
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Data & Analytics
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
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Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.Tagged in: -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Data & Analytics
Lack of Data Structure a Problem in B2B: Forrester
Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.
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Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.Tagged in: -
Engagement
Looking to Reach Prospects? Consider Going Micro
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.
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Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.Tagged in: -
Data Driven ROI
4 Tips for Maximizing Trade Show Marketing With Digital
Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity
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Acquisition
Kellogg Spins New Vinyl Made of Cereal
The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.