Search Results for: influencer marketing
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Multiple Personality Disorder
An interesting article came out in MediaPost yesterday titled, “Washington AG Targets Tattoo Media’s MyLuvCrush.com.” For all that has been written about the mobile marketing space over the years…
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Agencies
Method Invites Consumers to Dispose of Toxic Household Cleaners
#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.
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The 2008 PROMO 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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Agency of the Year/Digitas USA
It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn’t have imagined a better outcome. She’s talking
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Agencies
American Express gives Away iPhones
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American
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Blogs Outweigh Social Nets on Purchase Help: Jupiter
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.
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Gen X Persuaded by E-mail, Direct Mail Over Social Marketing: Study
Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project
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Marketers Lack Understanding of Brand Value: ANA Study
The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found
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Ringtone Ecosystem – Part 1
With the recent performance of the stock market – unprecedented for those under the age of 80 – it’s easy to become consumed and forget that a broader world exists. In a way, it’s a strange, almost self-fulfilling cycle. You hear bad…
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Your Inbox is Full
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s