The 2008 PROMO 100
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn't have imagined a better outcome. She's talking
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study from Jupiter Research and social media analysis company ...
When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.
To better understand how user behavior is evolving, Razorfish conducted in-depth interviews with users between the ages of 18 and 34 who exhibit a high propensity for using a variety of digital platforms. Here are six online behavioral changes gleaned from this group
Consumers 18 to 34 report they are more likely to respond to an e-mail marketing message or direct mail than to one they get through a social network, according to a joint research project
The majority of senior marketers lack an understanding of brand value, caused in part by following an archaic marketing model, a new survey has found
With the recent performance of the stock market - unprecedented for those under the age of 80 - it's easy to become consumed and forget that a broader world exists. In a way, it's a strange, almost self-fulfilling cycle. You hear bad...
Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail's