As I embark on my tenth year in Hispanic online marketing industry I am very bullish about our industry and have great optimism in the promise of online Hispanics for corporate America today

Those who visited Las Vegas this week for Affiliate Summit probably noticed, as is usually the case with a trip to Las Vegas during convention season, a line out of X-Files, "We are not alone." Despite our often feeling like the center...

Free shipping offers were more common than ever this past holiday season, according to new research done on the 40 leading Internet e-commerce sites by research firm ForeSee Results and FGI Research

Sure, you can use social media to ask your friends or followers to complete a specific call to action. But will they follow your command? Here's why triggers can and will only go so far within the circle of social media

It should come as no surprise, but here's one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate

Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now.

The Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world. Here’s how one analyst views it, and how she believes marketers could use social media to the same success the Obama campaign did

An interesting article came out in MediaPost yesterday titled, "Washington AG Targets Tattoo Media's MyLuvCrush.com." For all that has been written about the mobile marketing space over the years...

Yes, it's Election Day. Though we'll have a better idea about 2009 once the results are in, it doesn't mean me can't start looking into the crystal ball. Here's how CoreBrand CEO James R. Gregory sees things shaking out for marketers next year

#16 Best Loyalty Program DETOX SEATTLE AGENCY: A Squared Group CLIENT: Method Earth-friendly cleaning products maker Method has never lacked for fans.