Here's an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social media, shares the strategy.

Chief Marketer This Week 6-14-2013 View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT June 14, 2013   5 Tips to Boost Mobile Conversions Consumers Numb to Personalization: Report Facebook Hashtags: What Marketers Need to…

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT June 12, 2013   Informing B2B Conversations With Content Curation Direct Selling in the Age of Online Retail Live Chat: What Marketers Need to Know Before Starting the Conversation Informing B2B Conversations With Content Curation By Beth…

Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Many marketers adore social media because it’s viewed as a mostly free channel for driving engagement and sales. But a recent study from Kenshoo Social, conducted by Forrester, has findings that make a strong case to see social media more as a paid channel. Social tactics: free vs. paid According to the study, which is…